chinese new year gucci campain

The Chinese new year begins on the the next February 16 and to celebrate the year of the dog  Gucci launched this super collection with a very kitchy vibe witch I loved! In honor to man’s best friend (cats are also okay), The collection features sweatshirts, polos, bomber jackets, bags, backpacks, wallets and watches. Inspired by the Alessandro Michele dogs – the boston terriers Bosco and Orso – the illustrations were made by Helen Downie (@unskilledworker). Check it out these inspiring photoscolors, scenarios, filters and details! I want everything! Even the dogs!

gucci photoshot inspiration with flowers and dogs

The campaign was photographed by Petra Collins and resulted in colorful images in light tones, which seems that come out of those teenager magazines that we rediscover when opening a treasure chest of memories.

dog bomber jaquet from gucci

The bomber jaquet pattern is wonderful but what about the couch behind? Wich house they founded it? Positive points to the production.

coleção da gucci para o ano novo chines

coleção da gucci com inspiração no Ano Novo Chines

dogs embroidery jacket

dog and flowers

dos in garden with flowers

campnha da gucci para o ano novo chines

Those who follow oriental designs know cute design, pink and glitter appear quite be in packaging, clothes or commercials. That’s why I thought the concept of the photo above was assertive, it brings the oriental aesthetic in a subjective way.

ano do cachorro e a coleção da gucci

cachorros no sofá

Now, if you ask me, Jules, what did you enjoy most at this campaigning? I answer you: “the damask couch lined with plastic!!!!!! Yes, that’s right. I don’t know if is because it brought memories of childhood, or because it’s so fancy and kitchy. There are things that you just can’t explain! So lovely lovely!

Inspired by the colors and textures of the scenarios I selected some pieces to a guccian home decor! Let’s dare because life needs daring!

moodboard of kitchy home decor

photo source: Gucci   Lovely Selection: Lovely Lovely

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vestido de tule rosa antigo

So obsessed with these photos! And for these dresses! Created by designers Silvia Chiteala and Laura Cazacu, Chatronette is a brand based in Romania, that makes beautiful dresses, different, creative, with lots of embroidery, flowers, tulle and colors. Frida Kahlo and art nouveau are just some of the many inspirations of the designers. With an amazing art direction, the pictures have a concept inspired by Sophia Coppola, Tim Burton and Frida Kahlo, and are filled with dream, magic and surrealism.

“We create these imaginary worlds, because the world needs stories and see ourselves as Visual storytellers.” – they say.

vestido de tule azul com bordado

editorial de moda romântico

I love everything in this picture, the color palette, the gradients, the scenery, the balloons … But I would really like to see the size of the bench that is underneath the dress model. 🙂

Editorial de moda com vestido de tule com degrade

vestido de tule azul da marca chotronette com degradê

Click below to see more pictures and amazing videos of some making-offs < 3